Effective Date: 2025-02-27

1. Introduction

This Privacy Policy explains how BlubberBuddies uses Facebook Pixel to collect, process, and share data with Facebook (now Meta Platforms, Inc.) in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By using our website, you consent to the collection and sharing of your data as described in this policy.

2. What is Facebook Pixel?

Facebook Pixel is a tracking tool provided by Facebook that allows us to measure the effectiveness of our advertising by understanding the actions users take on our website. It enables us to track events such as page views, purchases, and other interactions, and share this data with Facebook to optimize ad campaigns, create custom audiences, and analyze user behavior.

3. Data Collected by Facebook Pixel

When you visit our website, Facebook Pixel may collect and share the following types of data with Facebook:

Device Information:

IP address, browser type, operating system, and device identifiers.

User Interactions:

Pages visited, clicks, scrolling behavior, and time spent on the site.

Event Data:

Actions such as adding items to a cart, completing a purchase, or signing up for a newsletter.

Cookie Data:

Cookies and similar technologies to track user activity across sessions and devices.

Advanced Matching Data:
If enabled, Facebook Pixel may collect and share hashed versions of personal information such as email addresses, phone numbers, or names to improve ad targeting and attribution.

4. How We Use the Data

The data collected through Facebook Pixel is used for the following purposes:

Ad Targeting:

To deliver personalized ads to you on Facebook and Instagram based on your interactions with our website.

Ad Measurement:

To measure the effectiveness of our advertising campaigns and optimize ad delivery.

Audience Building:

To create custom and lookalike audiences for future advertising campaigns.

Analytics:

To analyze user behavior and improve our website and marketing strategies.

5. Data Sharing with Facebook

By using Facebook Pixel with maximum data sharing, we share the data collected with Facebook to enable the features described above. Facebook may use this data in accordance with its own Data Policy, which can be found at Facebook Data Policy. This includes using the data for its own advertising purposes, such as improving ad targeting and measurement across its platforms.

6. Legal Basis for Processing

We rely on the following legal bases for processing your data:

Consent:
Where required by law, we will obtain your consent before using Facebook
Pixel to collect and share your data. You can withdraw your consent at any
time by adjusting your cookie settings or using Facebook's opt-out tools.

Legitimate Interest: In some cases, we may process your data based on our
legitimate interest in improving our advertising and website performance, provided that such interests are not overridden by your data protection rights.

7. Your Rights

Under applicable data protection laws, you have the following rights regarding your data:

Access: You can request access to the data we hold about you.

Correction: You can request that we correct any inaccurate or incomplete data.

Deletion: You can request that we delete your data, subject to certain exceptions.

Opt-Out: ou can opt out of Facebook Pixel tracking by adjusting your browser
settings, using Facebook's opt-out tool, or visiting the Digital Advertising Alliance's opt-out page.

Data Portability: You can request a copy of your data in a structured,
machine-readable format.

To exercise these rights, please
contact us at info.blubberbuddies@gmail.com.

8. Data Retention

We retain the data collected through Facebook Pixel for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Facebook may retain the data in accordance with its own data retention policies.

9. International Data Transfers

Data collected through Facebook Pixel may be transferred to and processed in countries outside your jurisdiction, including the United States, where data protection laws may differ. Facebook complies with the EU-U.S. Data Privacy Framework and other applicable mechanisms to ensure an adequate level of data protection.

10. Children's Privacy

Our website and Facebook Pixel are not intended for use by individuals under the age of 16. We do not knowingly collect or share data from children without parental consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our use of Facebook Pixel, please contact us at:

info.blubberbuddies@gmail.com